Project Overview
1/2 Price Movers — a seasoned NY moving business with 50+ years of experience in the Tri-State area. The company was growing and required a cohesive business solution to manage the increasing customer calls.
Upon consultation, TBI studied its long-term business goals and futuristic vision in the Tri-State area. Our team suggested a scalable business automation tool for managing leads and a new, content-rich website for lead conversion.
As a result, the company acquired potential sales leads from targeted locations and received 100+ customer reviews online.
- Client 1/2 Price Movers
- Industry Service
Tech Stack
- Technology WordPress/Laravel
- 3rd-Party Integrations RingCentral/Plivo
- Database MySQL
Action Plan
We divided the project into two teams. One team developed a business automation tool for managing leads and the other built a new WordPress website for the business’s organic growth.
The company continued to grow, and thus, it faced an increasing volume of service requests and crew scheduling challenges across the Tri-State area. To address this, we tailored an automation tool to streamline calls and lead conversions.
Our agile team handled each business solution, driving successful project completion within budget and timeframe.
Business Automation Tool for Lead Management
CRO-Friendly WordPress Website Development
Our meticulous planning and implementation helped the client gain control and drive favorable business outcomes. Let’s dive in and look into the details:
Business Automation Tool
As the business started getting leads, we suggested a powerful dashboard to manage service orders across Staten Island, Brooklyn, Queens, and many more locations.
This intuitive platform streamlines lead management while driving efficiency for business operations, ultimately driving valuable business growth.
Let’s discuss the main elements of the dashboard:
- Call Logs:
Receive and process callers requests
- Follow-up Monitoring:
Track the status of the calls( resolved or for future reference)
- Call Back:
Reconnect with callers and acquire job details
- Customer List:
Catalog the customers with their correspondence details
- Settle Claims:
Create and track insurance claims—settled or unsettled
- Manpower List:
List moving specialists working across the Tri-State area
- Manpower Calendar:
Determine the availability of movers/packers crew for jobs across Staten Island, Queens, and New Jersey
- Assign Crew:
Identify the location of the working crews via a geographical map
- Sales Performance:
Track the performance based on
- No. of booked events
- Revenue generated
- Settled claims
- Fleet List:
Track the fleet of trucks available across the Tri-State area
- Assign Times/Fleet:
Reserve the vehicle for a specific moving job
- Blocklisted Buildings:
List prohibited areas for moving jobs
- Web Leads:
Process potential sales leads received by filling out the Contact Us form
- Create Job:
Create and assign a job to the available team across the Tri-State area
- Expense Management:
Monitor extra expenses incurred while providing service
- Job Orders:
Update and track the status of every call made: Followup, Booked, and more
- Units Management:
Understand the job and its difficulty level
- Confirmation:
Look at the confirmation letter for the created jobs
Payouts: Track daily, weekly, and monthly payouts for moving specialists across the Tri-State area
Payroll calculation based on working hours and overtime
Export payroll reports for business tax and analysis
View the monthly calendar and manage service calls.
- Add new service location and expand your business
- Set budget limits per month
- Track the no. of booked events per month
CRO-Friendly WordPress Web Development
Our WordPress team in consultation with digital marketing experts worked throughout the website development cycle.
A clean and intuitive information hierarchy was engineered, helping users find what they’re looking for. We also built a user-friendly navigation system to help users access relevant information in fewer steps.
We built dedicated website pages for each location, showcasing services offered—Residential Moving, Packing Service, Moving Supplies, Piano Moving, and other relevant information.
- Staten Island
- Brooklyn
- Queens
- Manhattan
- The Bronx
- Long Island
- New Jersey
Each location page is internally linked with dedicated pages of its closest neighborhoods. This helps Google find, index, and understand all the pages, contributing to higher rankings.
Established a visual style guide that aligns with brand identity and user preferences. It includes
- Business logo
- Selection of brand colors such as yellow
- Creating images such as photos and illustrations that reflect the moving business brand personality
Our UX designers prepared intuitive user interfaces that prioritize user experience. The clean and clear sections with blank spaces work in favor of the company.
Based on user research findings and market standards, many custom UI elements were introduced:
- Buttons:
Clear and compelling CTAs driving clicks for conversions
- Contact Us Forms:
Created a form for fetching callers’ basic information
- Virtual Call:
Integrated RingCentral Integration for video conferencing
Leveraged Google Maps WordPress plugin for smooth integration with advanced features.
- Built user-friendly interfaces
- Introduced custom features like markers, directions, and location filtering.
This helps users find service areas and visualize moving routes.
Result: Automation Powers ½ Price Movers Success
½ Price Movers enjoys dominant positions for multiple local keywords across the Tri-State area. The company maintains industry-leading customer satisfaction (4.9 Google rating) and positive reviews across platforms (0% complaints on Forbes).
Leveraging business automation helped ½ Price Movers attain a whopping 2800+ encouraging customer reviews. Real-time crew tracking resulted in efficient resource allocation, potentially leading to faster service times and happier customers.
½ Price Movers continued success has contributed to their sustained popularity and lead generation, putting them in a solid market position.
Co-owner – 1/2 Price Movers
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“TBI transformed our business online. The new website looks great and we got many leads after partnering with them. Professional and punctual. We highly recommend them.”