Black Friday 2023 broke the sales record with 90.6 million people in the U.S. Let’s prepare you for this year:
Identify What’s Selling Like Hotcakes
Discover your best-selling products or software solutions with GA4 or Heatmap. They are powerful tools that help get actionable insights into what’s happening on your site or app.
Set up GA4 for your site/and or app today
Go Omichannel: Turn Every Touchpoint into a Sales Channel
Selling online or offline? Retailers can deliver a consistent, unified customer experience with Omnichannel marketing strategies:
- Instagram Shop: Link your eCommerce store (Shopify, Magento, etc.) to Instagram Via Business Manager for shoppable posts and direct purchases.
- Amazon: Use Amazon Seller Central to list an optimized list of products for maximum visibility.
- BestBuy and similar platforms: Partner with marketplace programs like BestBuy to connect with niche audiences in trusted shopping environments.
Build a seamless ecosystem and connect with your customers wherever they shop.
Let’s Start with Omnichannel strategy.
Gamify Your Weekend Sales
Retailers can make their Black Friday sales extra-fun with:
- Spin-the-Wheel Discounts: Surprise deals to boost conversions.
- Product Quizzes: Engage shoppers with fun, custom quiz options.
- Holiday Leaderboards: Reward top buyers for loyalty.
- Share-to-Win Contests: Expand reach through social engagement.
Turn Black Friday into a game your shoppers can’t resist!
Drive Black Friday Success with Google Ads
Google Ads helps retailers and SaaS companies get their Black Friday deals in front of eager shoppers. Here’s how to do it:
- Smart Shopping Campaigns: Publish your top deals across Search, Display, YouTube, and Gmail.
- Dynamic Search Ads: Use top-performing Black Friday keywords and optimize landing pages to match the ad copy.
- Remarketing for Cart Abandoners: Re-engage shoppers with personalized ads linking to cart-recovery landing pages.
- Flash Deals with Countdown Ads: Direct traffic to flash sale landing pages.
Start Google Ads Campaigning today
Boost Your SaaS Revenue with Exclusive BF Discounts
Black Friday isn’t just for retailers—it’s a great opportunity for SaaS and product owners. Drive more subscriptions by offering the following discounts:
- New Members’ Special Discounts: Boost new sign-ups by offering an exclusive discounts on the first month or quarter.
- Annual Membership Discounts: Encourage long-term association by offering special deals for switching from monthly to annual plans.
- Flat Discounts on All Plans: Surprise everyone with flat discount on all plans.
- Bundle Offers and Free Add-Ons: Sweeten the deal by offering free add-ons or feature upgrades.
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