AI in Business & Faster Conversion: Updates from Sep 24 newsletter
How Can AI Improve Ecommerce Product Images?
AI is shaping online shopping like never before. But what does that mean for eCommerce merchants? As an AI-driven IT company, we leveraged the power of AI to enhance product images for one of our prestigious US retail clients.
Our AI image enhancement solution resulted in multiple benefits
- Enhanced Image Quality: Automatically enhances photo resolution and quality to entice and engage shoppers.
- Visual Consistency: Creates a uniform visual presentation across all product listings โ essential for a professional eCommerce site.
- Expedites Image Processing: Saves significant time in editing and optimizing product images.
- Scalability: Easily handles huge stacks of images, making it suitable for eCommerce sites with wholesale inventories.
Get more insights into our AI development solutions.
Accelerate Product Sales with Bespoke eCommerce Solutions
Nearly 76% of shoppers prefer to purchase from brands that offer personalization.
At The Brihaspati Infotech, we build tailored eCommerce solutions like product customizers and custom map printing to elevate your customers’ shopping experience
- Personalize shopping experience
- Drives action-driven website traffic
- Increase the chances of sales conversion
- Delivers measurable business results
Discover how personalized solutions like PC Configurator can set your store apart. Click on the link below.
The Art of Designing a High-Converting Landing Page
Landing pages are website pages with a clear purpose โ convert clicks into conversions. That said, creating a high-converting page isnโt easy. The average landing page conversion rate is 4.3% across all industries..
Gear up and follow the industryโs best practices for winning landing pages:
- Write for your target market and not yourself
- Keep it short and simple
- Use clear and compelling headlines
- Strategically-placed personalized CTAs
- Use high-quality images or videos
- Keep the real deal above the fold
- Add social proofs (eg. user ratings)
- Optimize page speed for faster loading
- Test and update your landing page
- Avoid complex words or tech lingo
How to Maximize ROI from Retargeting in Google Ads?
Retargeting boosts conversions. People already familiar with your site convert 70% more often with retargeted ads. Don’t miss outโmaximize your Google Ads retargeting with these tips.
- Micro-Segment Your Target Audience: Create specific audience lists based on their behavior, such as visitors who abandoned the cart.
- Personalize Ad Content: Customize your ads based on the products or pages the users interacted with.
- Optimize Ad Frequency: how much is too much? Determine how often ads are shown to the same person to avoid ad fatigue.
- Use Dynamic Remarketing: Leverage dynamic remarketing to show ads based on the products people viewed on a site, their purchase history, and demographics.
Stay Tuned for Latest Updates
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