Custom Shopify Development: Increase Engagement & Boost Sales

Shopify  is a widely used web builder and CMS platform used by many e-commerce businesses to set up and manage their online stores. However, just like other platforms, Shopify also has some limitations. To overcome these limitations, businesses utilize Shopify app development.   

Today, we will discuss the advantages of Shopify apps and custom development services and how you can hire Shopify developers to develop a custom solution for your online store.

What are Shopify Limitations?

However, Shopify provides a range of services to optimize your online stores. These pre-built services include official Shopify apps and other add-ons. But due to security and some other reasons, Shopify has some limitations that businesses usually face: 

• Limited Customization Options: Shopify offers several free and paid themes for its users. All pre-built themes come with certain limitations. For instance, custom filters, search bars, product customizations, and many more. 
• Shopify App Store limitations: There are several apps available in the Shopify app store. However, if you have a specific feature in mind that is unavailable on the app store, custom development can help you achieve it.
• Limited & Complex Integrations: However, Shopify provides third-party app integration but there are many limitations to it. Furthermore, Shopify’s integration with third-party apps is very complex and requires the guidance of the Shopify development company.

 

Benefits of Custom Shopify Development!

Personalized Shopping Experience

Custom Shopify app development allows customization of the website functionality and enhances the user experience with personalization options. Buyers showing immense interest in personalized checkout features like product personalization and easy checkout. Such features can be incorporated with custom app development. By doing so, businesses can increase customer engagement and sales growth.

Seamless Integration with Existing Store

Custom-developed apps are specifically developed to embed with existing stores to boost functionality and overcome the challenges for merchants and buyers. This flawless integration ensures the additional functionality works properly without any limitations in increasing traffic.
Increased Sales and Conversions

Furthermore, custom Shopify app development helps to increase sales and conversions by empowering merchants with advanced data management panels. Businesses can utilize AI-based chatbots, custom product recommendations, and automated email marketing, to boost traffic. This helps stores owners to improve sales and conversion rates. 

Strategic Competitive Advantages 

Custom Shopify apps give you an edge over the competition since they allow you to make your store unique relative to the competition. Unique features and capabilities could be a very good way to attract and keep clients. It will help you stand out among other platforms.

How to Develop a Custom Shopify Solution for Your Store?

Following are the key steps: 

• Understand your business needs: Before going for the development process it is important to understand the specific requirements of your business. 
• Hire a dedicated Shopify developer: Development, integration, and customization all require the proper knowledge of the platform. So it is better to hire a Shopify developer for the further development process.
• Discuss the Customization process: Discuss the crucial customization with your developers such as your branding, brand colors, logos, and other custom requirements you need.
• Personalize the design: The initial step in the process of developing a custom Shopify solution is to personalize the design of your store. This may also involve creating a distinct theme and personalizing the layout, colors, fonts, and images to match your brand identity.
• Customize the functionality: Furthermore, you can add third-party apps, plugins, or add-ons to optimize the functionality of your store without any limitations.
• Test and Launch: After completing the customization process, test your custom Shopify solution to make sure it’s working as intended and gives the user a smooth experience.

Different types of Shopify Custom Developments

There are several services included in custom Shopify developments lets explore: 

• Theme Development: Custom theme development is, in other words, to build a uniquely attractive and visually pleasing front-end for your Shopify store. It lets you design your layout, and pick out the colors, fonts, and images that match your brand. Creating your own theme will differentiate you from your competitors and will make you provide your clients with an even better and unique experience.
• App Development: In Shopify app development, one is creating customized functionalities and features that are not supported by the Shopify App Store. This can take the form of developing private apps, as well as making public apps.
• Private Apps: Private apps are the proprietary apps that were developed for your business or organization. They are not available for Shopify merchants. Bespoke apps can enrich features, join with third-party platforms, or automate some tasks in the gallery.
• Public Apps: Shopify merchants and users have the option to customize and use the public app. The apps can be added from the Shopify app store and used by more than one merchant. Having a public app allows you to enrich the user interface with more customizations and integrations.

Our Experience in Custom Shopify Development

Custom Shopify App Integrated with Adobe Stock API

One of our clients was running an e-commerce store of home living essentials. Due to the high demand for product personalization of customers, they approached us to develop a custom Shopify app incorporated with Adobe stock API for utilizing stock images.

We created the “print-on-demand” Shopify app by utilizing Adobe stock API and a third-party product configurator. This app allows their customers to print their favorite images onto products without any limitations. 

Shopify Custom Shipping Method for eFMX

Being a Shopify development agency, we have been a major contributor in providing the necessary custom solutions within budget to startups and established businesses. Recently we developed a custom shipping solution exploiting eFMX integration to come up with smooth solutions to local shopping companies.

These are a few of the completed projects made by our dev team, the other works can be seen if you visit the portfolios & the blog section.

Conclusion

Custom Shopify development offers a wide range of benefits for businesses that conduct sales and want to boost engagement. Shopify limitations can be easily overcome through a personalized online Shopping experience.

It is key to hire Shopify developers who have the right set of skills and experience for the development of an efficient system for your store. Through the right method, a custom Shopify development can be your bridge for taking your online business to the next level.